Music 2.0 is created by virtue of my passion for staying at the forefront of the music industry. Music is changing, listeners and their demands are changing, and artists and the music business is…well, catching up. I love the video below because it showcases how social media is transforming every aspect of our lives. Social media links people from all over the world, and will not be going away anytime soon. The scary reality is that the music industry if falling behind. Artists and businesses can’t afford to live in “today,” but they need to keep pace with tomorrow. In the Digital Age, if you’re not creating the future, you may as well be living in the past.